Don't Get Caught by Phishing
Why would employees need to know about phishing emails?
Audience
The target audience is a small-medium-sized financial planning business with 90-100 employees, located in 3 offices across the state.
Tools
Articulate Storyline, Google Suite, Microsoft PowerPoint, Microsoft Word, Canva, Adobe Express, and Miro
Problem
At this time the data indicates that 91% of data breaches start as a phishing attack and financial service firms are targeted 60% more than other types of business.
As a growing Financial Services company, JackRussell Investment has doubled in size in the past year, partly due to its top-rated retirement planning services. Many of the employees have little to no knowledge of the potential risks of Phishing email.
Solution
After analyzing the needs of the employees, I determined that the employees needed to have a clear understanding of what Phishing is and how to identify the warning signs in their email communications.
Due to the number of employees and multiple office locations, I concluded that an Asynchronous Interactive eLearning course and a job aid would be the most time and cost-effective.
My Process
I drew on the ADDIE framework as well as Gagne's 9 Events to design and develop this scenario-based eLearning experience. I developed the course around the examples of Phishing emails and the new reporting strategy that the company will be using to report Phishing. I used Action Mapping, Visual Storyboarding, and Articulate Storyline 360 to fully develop the course.
Action Maps
Since JackRussell Financial is a fictitious company, I acted as the subject matter expert. I did so by conducting my own extensive research online and reviewed other legitimate companies that offer similar learning modules on Phishing.
Storyboard
After conducting my research, I discovered that there are seven main sections of an email that are common targets for phishing. The seven sections can be grouped into three categories. Using that information, I created scenarios based on the three categories. Using Microsoft Powerpoint, I created a visual storyboard to map out the content and flow of my Phishing course.
Prototype
I created my interactive prototype in Articulate Storyline 360. I developed 4 slides including the title slide, welcome slide, branching slide, and one of the interactive presentation slides. This allowed me to determine the functionality of the interactivity. As well as a visual representation of the look, and feel of the project including colors, fonts, logo, and other branding features.
Full Course Development
After reviewing the feedback I received from my peers, I applied several changes to the completed course. I adjust the branding colors and font for a more consistent visual presentation. I included some animated graphics as well as some audio that I sourced for this project. I am particularly pleased with the finished course.
Additional Slides from the Full Course
Scene completed slide
Interactive knowledge check
Course content view from the player